The project is led by the Heart and Stroke Foundation of Canada in partnership with the Canadian Cancer Society - Nova Scotia Division, and the Nova Scotia Department of Health and Wellness.
The campaign is funded by the Nova Scotia Department of Health and Wellness and the Public Health Agency of Canada, and supports the vegetable and fruit objectives outlined in the Healthy Eating Nova Scotia strategy, which include:
- increasing the availability of fruit and vegetables in community, work, school and health care settings.
- increasing access to and affordability of fruit and vegetables for low income populations.
About the partners
The Heart and Stroke Foundation is a volunteer-based health charity that leads in eliminating heart disease and stroke, and reducing their impact through the advancement of research and its application, the promotion of healthy living, and advocacy. The Heart and Stroke Foundation is also a partner on the national “Mix It Up” campaign which promotes the consumption of fruits and vegetables as a means of preventing cardiovascular disease and cancer.
The Canadian Cancer Society is a volunteer, community-based health charity which is a leader in the eradication of cancer and enhancing the quality of life for those living with cancer. This mission is achieved by supporting research, education, supportive care, and advocacy for healthy public policy. Nationally, the CCS is a partner on the “5-to-10 a day – for better health” campaign as described above.
Nova Scotia Department of Health and Wellness
Nova Scotia Department of Health and Wellness aims to improve healthy eating within the Nova Scotia population, leading to improved overall health and reduced risk of chronic disease. The Department achieves this vision through leadership, support, education, advocacy, research and policy. Health and Wellness works with many partners towards achieving the nutrition-related objectives outlined in Healthy Eating Nova Scotia.
The Public Health Agency of Canada (PHAC) is the main Government of Canada agency responsible for public health in Canada. PHAC’s primary goal is to strengthen Canada’s capacity to protect and improve the health of Canadians and to help reduce pressures on the health-care system. PHACs mission is to promote and protect the health of Canadians through leadership, partnership, innovation and action in public health.