Campaign Background
Goodness in Many Ways is the result of the collaborative efforts among diverse stakeholder groups across the province representing government, business, not for profit organizations, and district health authorities (Public Health Services). A needs assessment completed in 2006 identified a gap in the promotion and coordination of vegetable and fruit at the provincial level and outlined the need to develop a provincial social marketing strategy focused on the benefits of vegetable and fruit consumption.
Partner Stakeholders of the Provincial Healthy Eating Nova Scotia strategy include:
- Canadian Cancer Society - Nova Scotia Division
- Canadian Diabetes Association, Nova Scotia Region
- Dietitians of Canada
- Healthy Eating Nova Scotia Steering Committee
- Heart and Stroke Foundation of Nova Scotia
- Nova Scotia Department of Agriculture
- Nova Scotia Department of Education
- Nova Scotia Department of Health and Wellness
- Nova Scotia Fruit Growers Association
- Nova Scotia Public Health Services, District Health Authorities
- Select Nova Scotia